Arakawa agreed and as a result, the game was ultimately bundled with the Game Boy and the system was released in Japan in April 1989, North America in July, and in Europe in September the following year.
Henk Rogers brought the game Tetris to Nintendo of America and convinced its president Minoru Arakawa to port it for the new system so it can reach a wider audience. The internal reaction to the Game Boy at Nintendo was initially very poor, earning it the derogatory nickname " DameGame" from Nintendo employees, in which dame (だめ) means "hopeless" or "useless" (dame originating as a term used in the game Go, meaning "meaningless territory"). Shigesato Itoi visited Nintendo and conceived the name “Game Boy” for the console Yokoi was designing. Yokoi felt that the console could be small, light, durable and successful and have a recognizable library of games. Satoru Okada and Yokoi led the development of the console, which led to disagreements. The initials DMG came to be featured on the final product's model number: "DMG-01".
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The original internal code name for the Game Boy is Dot Matrix Game, referring to its dot-matrix display in contrast to the preceding Game & Watch series (which Yokoi had created in 1980) that has segmented LCDs pre-printed with an overlay, limiting each model to only play one game. When he told Yamauchi that, he told him that games were fun to play and let him begin working on it. Following the popularity of the Nintendo Entertainment System, he held a meeting with Nintendo president Hiroshi Yamauchi, saying that he could do a handheld system with interchangeable games. The Game Boy was designed by Nintendo's chief engineer Gunpei Yokoi and its Nintendo R&D1 team. Production of the Game Boy continued into the early 2000s, even after the release of its second successor, the Game Boy Advance, in 2001. Several redesigns were released during the console's lifetime, including the Game Boy Pocket in 1996 and the Game Boy Light in 1998 (Japan only). It is one of the most recognizable devices from the 1990s, becoming a cultural icon in the years following its release. An estimated 118 million units of the Game Boy and its successor, the Game Boy Color, have been sold worldwide, making it the third best-selling video game console of all time. It quickly outsold the competition, selling one million units in the United States within a few weeks. Several accessories were also developed, including a carrying pouch, Game Genie, and printer.ĭespite being technologically inferior to its fourth-generation competitors ( Sega's Game Gear, Atari's Lynx, and NEC's TurboExpress), the Game Boy received praise for its battery life and durability in its construction. At launch, it was sold either as a standalone unit, or bundled with one of several games, among them Super Mario Land and Tetris. All the corners of the portrait-oriented rectangular unit are softly rounded, save for the bottom right, which is curved. The color scheme is made from two tones of grey with accents of black, blue, and dark magenta. The console features a dot-matrix screen with adjustable contrast dial, five game control buttons (a directional pad, two game buttons, and "START" and "SELECT"), a single speaker with adjustable volume dial, and, like its rivals, uses cartridges as physical media for games. Nintendo's second handheld game console, the Game Boy, combines features from both the NES home system and Game & Watch hardware. It was designed by the same team that developed the Game & Watch series of handheld electronic games and several Nintendo Entertainment System games: Satoru Okada, Gunpei Yokoi, and Nintendo Research & Development 1. The console was released in North America later the same year, then in Europe in late 1990. The first handheld in the Game Boy family, it was first released in Japan on April 21, 1989. The Game Boy is an 8-bit handheld game console developed and manufactured by Nintendo. Worldwide: 118.69 million (including Game Boy (Play it Loud!), Game Boy Pocket, Game Boy Light and Game Boy Color units)
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